The best fairytale stories retold in :06s. In partnership with Google & YouTube, we recreated Little Red Riding Hood. A tale long overdue for a new moral, we reversed the roles of prey and predator. Introducing, the Feast of the Wolf.
Fitbit's incredible impact around the world has helped individuals transform their lives through fitness and self-awareness. We brought to life these incredible stories in an effort to honor these people and highlight Fitbit's role.
Sandile M., South Africa
Overcame his disability to find his purpose.
Rachel W., New Zealand
Healed her body to reverse diabetes and get pregnant.
Linnea F., Sweden
Found focus and balance through training for the Swedish Classic.
Kiyoshi M., Japan
Overcame debilitating anxiety and stage fright.
Kaiwiola C., Hawaii
Managed his health through his sleep, so he could be there for others.
These spots launched our "Half-Washed" campaign for Downy in the fall of 2017. It was the beginning of a massive brand refresh for Downy, moving the brands tone towards humor with self-awareness.
What happens when you surprise the first every COVERBOY with his idol? Make it a make up showdown. James Charles, COVERGIRL's first ever COVERBOY made headlines. That same year COVERGIRL donned their newest face Zendaya and we paired the two for the ultimate makeup match. A ten minute GRWM challenge to create the fiercest looks from the latest colors. This made You Tube's top viewed videos of the month, and garnered over 8 million impressions.
Coverboy won a Bronze Clio for Integrated Campaign 2017
There is a huge stigma around addiction, thats leaves the many suffering from it isolated and alone. GREY NY worked with SHATTERPROOF, a national non-profit anti-addiction organization, and created RISE UP Against Addiction. A national activation program that has been able to generate money to help provide support and programs for the families affected by drug adduction.
BEAUTY U, the only makeup APP that gets to know the real you! We created a makeup app for real people, NOT one size fits all. We went above the AR face recognition that we all love and to got to know our customers. Providing them with an at home makeup consultation and daily inspiration customized to their specific wants and needs. The app not only recognizes distinctions in face features, it also taps into personality so that you can always look and feel like the real you. DO BEAUTY U!
Digital and Social Campaign for the release of the Jewel Eyeshadow Palette.
Fully Integrated with Broadcast, Digital, Print, and Social
Introducing Zendaya to COVERGIRL! This shoppable video gives us a taste of her personality and style, and introduced her latest single with Chris Brown, "Something New". We partnered with Shazaam to bring this new song to her fans and Covergirl customers and created a shoppable video for you tube highlighting all of the products Zendaya used in her video.
Tool Kit for Melting Pout Lip Laquer.
Created custom looks and fun Boo-tiful Halloween tutorials print and retail displays for COVERGIRL.
The ask: Drive sales of complimentary eye makeup like eyeliner and brow gel and demonstrate their unique product benefits in addition to pushing base mascara.
The idea: Create the cutest how-to video ever and teach the consumer how to 'draw attention' in 2 very cool ways. We designed 2 unique COVERGIRL eye looks and created regimen-based spots to entertain, educate and drive trial.
We painted Times Square pink (and red, and nude and plum) when we took over 5 digital billboards and NYC taxi cabs on New Years Eve to launch our New formula of Colorlicious lipsticks. We partnered with the Mill and played with texture, colors, delicious foods and gorgeous lip to create a fantasy land of lipstick that played right after the ball dropped.
This is a collection of letterpress pieces that I made. I love the ability to craft something with my hands, its an art that has been lost as we loose ourselves in the expansion of digital art. There is something magical about stamping a delicious piece of paper with a block of wood or plate to create something. I took letterpress to another level by creating with my designs. I created a found poetry book that folds out and opens into the shape of a heart with the message, LOVE LIFE. I worked with clear gloss to create a tint/transparency with the colors. On the second piece I took a picture of an atomic bomb testing my father took in Guam and created a pointillism plate to create an ombre effect on the paper. I the third piece I create a triptych of eggs by spray painting 3 stages of the egg and running the paper through the letterpress after. Lastly i created a blind embossed and pastel graduation announcment card.
OOH and Print campaign.
Look book for bag designer jack Germain. We turned a party into a photoshoot in the the historic Jane Hotel.
For a few years I worked with Bob and Courtney Novogratz (Bravo's Nine by Design) as a design consultant for their home goods line with their collabs for CB2 and Macy's and Stark Paint. We worked on everything from bedding to tabletop, to candles, art and rugs and even a collection of paint colors.
A few bibs and bobs of some styling and Art Direction I did for Macy's Advertising.