For the first time in Brazilian broadcast history, we featured pregnant woman in a Gillette Venus ad shaving her (actually hairy yes hairy!) legs. TV personality Sabrina Sato is glowing on an iconic Brazilian beach with friends as they feel the benefits of 100% smoother skin.
The diverse cast of body confident influencers is said to be one of the most influential pieces of work the brand has attempted in Brazil — a culture famously steeped in objectification and an emphasis on defined beauty stereotypes. Traditionally shot by a male director, Tescia hired Mari Cobra, a documentarian and Free the Bid director in search of authentic femininity and strength.