What happens when you surprise the first every COVERBOY with his idol? Make it a make up showdown. James Charles, COVERGIRL's first ever COVERBOY made headlines. That same year COVERGIRL donned their newest face Zendaya and we paired the two for the ultimate makeup match. A ten minute GRWM challenge to create the fiercest looks from the latest colors. This made You Tube's top viewed videos of the month, and garnered over 8 million impressions.
Coverboy won a Bronze Clio for Integrated Campaign 2017