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TESCIA DEÁK

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Draw Attention

The ask: Drive sales of complimentary eye makeup like eyeliner and brow gel and demonstrate their unique product benefits in addition to pushing base mascara.

The idea: Create the cutest how-to video ever and teach the consumer how to 'draw attention' in 2 very cool ways. We designed 2 unique COVERGIRL eye looks and created regimen-based spots to entertain, educate and drive trial. 

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