To relaunch Chase Sapphire's premium card a decade after its viral debut, we focused on the idea that true luxury is when the experiences we create are “Even More Rewarding” than the rewards themselves. With a new card design and top-tier perks, we brought together Hollywood's best storytellers and launched “54 Stories Worth Retelling.”

We filmed Sapphire Reserve cardholders in a simple, elegant studio setting, with two goofball comedian directors famous for their work on Parks and Recs, Loot, and Borat: Alan Yang and Jason Wolinger, a fashion photography DOP, and a distinctive chair.

We started with five films, improvising Q&As (with some help from a writer on Ben Stiller’s team). As we worked, it became clear there were too many great stories to leave behind on the cutting room floor, so we expanded to 54.

The work found its way into culture, celebrating Severance Emmy wins, and the Knicks Playoffs at MSG with Ben Stiller; a Summer Baecation in NYC with the Foster Sisters; an Euro vaction with Lionel Boyce his one bag and one credit card, and his secret restaurant the internet is still looking for; a lounge burger debate started by David Chang; and led to something we didn’t plan at all. On set with CMA rising star Ella Langley, she started singing a cover of "Froggy" for the directors in between takes—something she said she'd always wanted to record—but we never cut tape, so we made it into a commercial, and it became one of the campaign’s best-performing spots. On April 10, 2026, Ella Langley launched her new album, Dandelion, with “Froggy” as the intro and outro. The album debuted at No. 1 on Billboard’s 100/200 list. By launching a commercial first, we helped launch a No. 1 hit; it can’t get more rewarding than that.