To relaunch Chase Sapphire's premium credit card 10 years after it’s viral launch, we wanted to celebrate that true luxury is when the experiences we make are “Even More Rewarding” than the rewards we earn. To complement the rebrand's craft with a new luxury card design and the most rewarding experience perks, we curated a group of the best storytellers in Hollywood and launched “54 Stories Worth Retelling.”

We filmed our Sapphire Reserve cardholders in a simple, elegant studio setting, with two goofball comedian directors famous for their work on Parks and Recs, Loot, and Borat: Alan Yang and Jason Wolinger, a fashion photography DOP, and a very specific chair.

To be honest, we started with 5 films in mind, ad-libbed with Q&As and the camera rolling (plus a little help from a very special writer on Ben Stiller’s team). While improving with the talent, helping them write punch lines live, we discovered there were too many good stories to leave behind, so we landed on 54.

The work found its way into culture, celebrating Severance Emmy wins, and the Knicks Playoffs at MSG with Ben Stiller; a Summer Baecation in NYC with the Foster Sisters; an Euro vaction with Lionel Boyce his one bag and one credit card, and his secret restaurant the internet is still looking for; a lounge burger debate started by David Chang; and led to something we didn’t plan at all. On set with CMA rising star Ella Langley, she started singing a cover of "Froggy" for the directors in between takes—something she said she'd always wanted to record—but we never cut tape, so we made it into a commercial, and it became one of the campaign’s best-performing spots. On April 10, 2026, Ella Langley launched her new album, Dandelion, with “Froggy” as the intro and outro. The album debuted at No. 1 on Billboard’s 100/200 list. By launching a commercial first, we helped launch a No. 1 hit; it can’t get more rewarding than that.