THE INSIGHT
YouTubeTV is a unique live TV streaming service where cable TV is reimagined. YouTube found that when people cut the cord on cable, they almost always missed access to live sports. With their best-in-class AI integration, they created a streaming platform that would allow you to make TV work for you vs. hours of navigating complicated programming.
THE WORK
Our hero film tells the story of a unique father/daughter bond throughout her young life with examples of TV programming featuring fearless female athletes, empowered protagonists, and girls on journeys of self-discovery that helped shape her confidence. YouTubeTV lets you watch and record live and on-demand TV, sports, entertainment, and movies from your favorite major broadcasts and cable channels and taps into your YouTube preferences and behaviors. The platform "TV Made Yours" launched during the most watched live sports event — the NBA finals.